Market for Beauty & Personal Care products in Kingdom of Saudi Arabia is growing at a brisk pace with its average male and female population within the age of 15 to 39, representing 25 percent and 20 percent of total population respectively between the periods 2010 to 2015.
According to the census held in 2010, the population of the country was estimated to be 26.09 million - the 43rd largest in the world. As per the 2010 Census, number of households in Saudi Arabia reached a total of 4.7 million (3.0 million Saudi and 1.7 million Non-Saudi households).
The growth trends vary across regions with large urban infrastructure in Riyadh, Makkah Al-Mokarramah and Eastern Region. Riyadh, which is the capital of the Kingdom of Saudi Arabia and the largest city in the kingdom, is home to over 6.51 million people in 2010 which accounts for 25% of the population of the whole country.
A proportional growth of population – both native and expatriate, urbanization, rural to urban migration and varying life styles are reflected in the demographic change the country is witnessing.
The Saudi department of statistics announced that the population in Riyadh reached 8 million – 4.5 million are Saudis while 3.4 million are residents. The population of the entire kingdom is 31.86 million according to 2016 estimates.
Statistics issued by the Saudi Customs, in 2014, put cosmetics import figures that exceeded US$ 1.78 billion. France is said to be Saudi Arabia’s largest exporter with imports accounting for $340 million. Germany, the UK, China, Italy, USA, and Poland are other major exporters to Saudi Arabia.
Saudi women spend more on cosmetics compared to women in the West, the Arab world and even in the Gulf, economic studies show. Saudi woman are very careful about their skin because of the weather.
With demographic transition, rapid growth in population within the age of 15-39, increase in workforce and preference to grooming due to harsh weather conditions, the demand for cosmetics by both the sexes in Saudi Arabia is going to grow briskly in next 8 to 10 years.
According to ANS MarketPro latest Report, “Saudi Arabia Beauty & Personal Care Market, 2017-2022: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of Product (Skin Care, Color Cosmetics, & Fragrances), Point of Sale, Age Group, Region, Company and Halal Vs. Conventional, (2017-25)” the market for Beauty & Personal Care Market is slated to grow at a CAGR of 3.55 percent during the forecast period 2017-2025 on account of increase in average spend by male and females for grooming due to increase in per capita income caused by revival of oil & gas industry (after crude oil price increase), increase in population, in the age group 20-49, urbanization and increase in women participation in workforce.
From 2020 onwards, due to increase in broadband and 4G & 5G infrastructure availability the online shopping trends will increase resulting in quantum jump in demand for cosmetics purchased online.
Central Region accounted for the largest share in Saudi Arabia cosmetics market for, beauty and personal care products followed by Eastern Region with its proximity with UAE which exports cosmetics to Kingdom of Saudi Arabia.
These regions accounts for largest population base with urbanized markets, sprawling malls (where large number of households shop for the beauty products), and majority of working population. The report provides profiling of urban customers in different regions of Saudi Arabia according to the sexes and their consumption habits related to cosmetics.
North, East, West, Central, and South Saudi Arabia
Saudi Arabia Beauty & Personal Care Market included Unilever, Procter & Gamble, L'Oréal Groupe, The Estée Lauder Companies Inc., LVMH Moet Hennessy, and Beiersdorf AG, among others.
Market Research Approach
Bottom-Up approach was used to analyse the market. Under this approach, market demand, supply and capacity were forecast by adding state-wise demand, supply and capacity in the country for a product type, product sub-segments, technology and end-user application.
Market Research Methodology
A primary survey was conducted using our proprietary SurveyIntel Pro © Model to analyse consumer buying behaviour trends in terms of behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and to address what, when, where, how, and from whom to purchase questions.
Primary and Secondary Research was utilized for data collection and triangulation. Data was collected using techniques like interviews, surveys, focus groups, and market observations.
Market Share, Volume & Value, Price, Profitability trends were analysed using time-series and econometric data analytics techniques using our EcoAnlayticsPro © Model. A detailed Competitor Analysis was conducted using our MarketIntel Pro © artificial intelligence-based model to profile key market players and their reaction patterns. Supply and Value Chain Analysis was conducted using the Structured Rational Decision-Making model which focuses on strategic decision-making in supply chain.
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Saudi Arabia Beauty & Personal Care Market, 2017-2022: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of Product (Skin Care, Color Cosmetics, & Fragrances), Point of Sale, Age Group, Region, Company and Halal Vs. Conventional
1. Research Methodology
1.1. Primary Research
1.2. Statistical and econometrics Techniques
1.2.1. Time Series Analysis
1.2.2. Regression Analysis
1.2.3. Moving Averages
1.3. Qualitative Techniques
1.4 Secondary Research
1.5. Scenario Analysis
1.6. Data Sources
2. Executive Summary
2.2. Historical trends
2.3. Current Trends
2.4. Outlook: 2017-2022
3. Product Classification and Specifications
3.1 Product Type
3.2 Product Application
4. Macroeconomic Environment Analysis
4.1. Political and Legal Environment
4.2. Socio-cultural environment
4.3. Economic Environment
5. Consumer Profiling
5.1. Demographics: Age and Life Stage, Income, Generation, and Social Class
5.2. Usage Rate: Heavy, Medium and Light Users
6. Mapping and Forecasting Structural Industrial Forces and Environment Forecast, 2017-22
6.1. Barriers to Entry
6.3. Costing Analysis
6.4. Bargaining power of Buyers and Sellers
6.5. Intensity of Rivalry
7. Market Metrics (Survey)
7.1. Share of Hearts
7.2. Share of Minds
8. Market Demand Trends Forecast, 2017-22
8.1. Market Share by Type of Product: Fragrances, Skin Colour, Colour Cosmetics, Hair Care and Depilatories, Forecast, 2017-22
8.2. Market Share by Point of Sale: Grocery Retailers, Exclusive showrooms, Hypermarkets/super markets, online, Forecast, 2017-22
8.3. Market Share by Age Group: 20-24, 25-29, 30-34, 35-39, 40-44 and 45-49, Forecast, 2017-22
8.4. Market Share by Gender: Male, Female, Forecast, 2017-22
8.5. Market Share by Halal Cosmetics versus Conventional Cosmetics, Forecast, 2017-22
8.6. Market Share by Region, Forecast, 2017-22
10. Market Share Analytics, Forecast, 2017-22
11. Market Demand Drivers and Factor Analysis, Forecast, 2017-22
12. Market Capacity Assessment
13. Distribution Channel Strategies
14. Competitor Analytics: Market leader’s perspective
14.1. Market Signals and Trends
14.2. Mergers and Acquisitions
14.3. Defining the competitors
14.4. What derives the competitor?
14.5. Analysis of Resources and Capabilities
15. Value Chain Analysis
16. Foreign Trade Analysis
16.1. Export and Import Trends
16.2. Terms of access - quotas, tariffs, duties
17. M&A Activities and impact on Industry Structure
18. What Consumer is Saying - Satisfaction and Awareness Survey?
19. Demographics Forecast
19.1. Population Headline Indicators
19.2. Key Population Ratios
20. Price and Pricing Analysis and Drivers
21. Regulations and Policy
22. Taxation Policy and Policy Rates
23. Industry Player Profiles and Financial Analytics
23.1. Business Overview
23.2. Financial Data
23.3. Product Landscape
23.4. Strategic Outlook
24. Country Risk Analysis